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04 October 2016

The Kenanga Trading Challenge #webetradehero

American business magnate, investor and philanthropist Warren Buffet once told us all the means to striking it big – “be fearful when others are greedy, and be greedy when others are fearful.”


In line with our stand to promote digital behavior amongst consumers, webe is proud to be a collaborating partner for the annual Kenanga Trading Challenge 2016. In this day and age where users are increasingly dependent on mobility and connectivity, the Kenanga Trading Challenge is just an example of how things can be done digitally and driving more emphasis on a digital lifestyle. 


Supported by Bursa Malaysia, the Kenanga Trading Challenge is an annual activity organised by Kenanga Investment Bank Berhad. The online share trading challenge provides participants with virtual capital to trade; to enter the challenge, they just need to install the Tradehero mobile application and use it as the main channel for the challenge to be executed.


Speaking at the Kenanga Trading Challenge media launch, Alvin Phey, Head of Marketing, webe, said that the challenge is in line with what webe stands for – to be digitally driven with the behavior to stay mobile and connected.


Through Kenanga’s on-ground activation and challenge activities, consumers and participants will be able to learn more on how webe’s partnership with Kenanga complement each other to further drive and adopt digital behavior.


Participants of the campaign can expect to be rewarded with not only the valuable, educational experience to trade on digital platforms, including mobile; but also learn and experience what webe is able to offer from a ‘liberated’ digital mobility service through the campaign’s on-ground activities. webe also sponsored attractive prizes for the challenge which include Huawei Mate 8, ZTE A813, and even webe’s mobile service plan for a year!


Find out more on how you can stay connected without worries with webe at the campaign’s roadshow.


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