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22 August 2016

webe rocks the nation

The official launch of webe as TM Group’s Centre of Excellence for mobility was greeted with great fanfare. They sure knew how to rouse a crowd. The support drawn from across its employees to consumers, is palpable. From webe to Telekom Malaysia Berhad (TM) staff…. they waved little “jalur gemilang” flags, punctuating speeches with shouts of encouragement and appreciation.


If this is webe spirit, we want in. From the lively banter of the emcee to the rousing drum performance, this seems to encapsulate the essence of webe. “We have arrived!” and “we will rock this space” sums it all up. This is a culmination of a journey embarked upon two years ago.


The space we are talking about is the digital mobility space. “We call ourselves a “digital mobility services provider, not a telco,” announced webe CEO, Encik Azizi A. Hadi, in his opening speech. Azizi took on this position from 1st August 2016. He replaced Mr. CC Puan, who had held the position, since 2013. CC Puan remains in the company as a non-executive director at webe (a reincarnation of Packet One Networks Malaysia).


“We see ourselves as fundamentally different. A telco will sell you a mobile service plan that is all about quota, bandwidth, speeds and coverage and try to get you to upgrade to the next best package. For us, mobility and ‘being digital’ is all about embracing new behaviors. We dream big. So we went to the drawing board and ask ourselves – what do people use their mobile internet connection for?


What we found out was that once you have a fast enough connection and reliability, the question wasn’t to get more speed – but to do more with the internet connection you have. This gave us an insight that Malaysians want to connect with each other and collaborate to make their dreams come true.


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